Micheline is a stationary boutique in Mexico dedicated to designing and printing stationery and pieces for social events. The redesign of their brand by Anagrama caught my eye because it is based almost entirely on a theme of black and white, with a contrasting splash of colour in the form of their catalogues. Above are examples of the monochrome packaging wrapped with their printed tape and logo stamped labels, one a single stylised M, the other the complete Micheline name. And below are the elements that make up this packaging.
A hint of colour appeared on the grand opening invitation, and then the catalogues in the boutique itself provide a rainbow of striking colours, along with some of the products themselves.
